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AER LINGUS BRANDING FULL
AER LINGUS BRANDING DOWNLOAD

AER LINGUS BRANDING FULL

Full content management and content distribution system, allowing the communications team to create a single version of a story that can be published and distributed across multiple channels, including social media.

AER LINGUS BRANDING DOWNLOAD

Journalists and the media are easily able to find, download and resize the desired image, directly from the newsroom.

A complete, searchable image and video asset library, enabling the communications team to internally manage, tag, search and share images from a single repository.

Fully customised, online newsroom with the ability to manage press releases, host news stories and view social media feeds.

The adopted URL structure ensured that any content, images and tags have an ongoing benefit Aer Lingus’ overall SEO activity. The dedicated newsroom was created from scratch and deployed over a 12-week period, with a later release incorporating Aer Lingus’ new branding.įrom a design perspective, Aer Lingus’ online newsroom was created as a completely seamless add-on to Aer Lingus’ existing web assets, including Aer Lingus’ main homepage. PressArea created a fully customised, media-ready online newsroom allowing the Aer Lingus communications team to manage and amplify their story.Īll development and ongoing management of the media centre was managed offsite by PressArea’s team of expert web designers and developers requiring minimal IT involvement. The team were inundated with non-PR related queries, including sponsorship and marketing requests and customer queries. Ultimately, they also wanted a tool that would streamline enquiries and reduce the team’s workload. The wanted to create a destination site, so that they could target journalists and the media and host multi-media content, news stories and social media feeds. The communications team wanted to start again with an online media centre that was suitable to share with consumer media.

Designed to communicate investor relations activity, prior to the organisation’s acquisition by IAG, the online site was not being used by the internal communications team or journalists and the media. Founded by the Irish government, it was privatised between 20 and it is now a wholly-owned subsidiary of International Airlines Group, the parent company of British Airways and Iberia.Īer Lingus’ existing online media centre was all but defunct. Aer Lingus is the flag carrier airline of Ireland and the second-largest airline in the country.